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This project was a collaboration between myself and two other SCAD students to create a new product for a company of our choosing, Dior, and how we were to market this new product. My group choose Dior where we studied the company and trends in the fashion industry. We noticed a big trend in athleisure and Dior did not sell any athleisure or loungewear compared to other luxury companies. 

I was in charge of creating the mock up advertisement for their instagram account and designing the products we would be selling. I studied other companies designs and trends in the industry along with Dior'd current designs and patterns to create their new athleisure line.


Fashion Aesthetics and Styles Dior new product development


Savannah, GA


September 2020

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